Visual identity for EA Games' FC 25 soundtrack, introducing countless artists and songs to today’s conversation, carrying on a legacy of discovery. Channeling the nostalgia of classic soccer sticker albums (a true obsession in Brazil, where we come from), we crafted a visual system that’s dynamic and playful, much like the game itself: rotating cutout masks, bold colors, and plenty of room for artist IP. It’s been a long time since gaming moved beyond just video games — it’s now a direct tool to shape culture and fuel today’s conversation, one we’re proud to join every time!
