Designing intimacy without taboos.


Mozim is a wellness brand that celebrates confidence, design, and well-being. The challenge was to express intimacy with elegance and lightness, turning something deeply personal into something natural, beautiful, and part of everyday life.
The visual identity was built around the ideas of connection and freedom. A continuous, fluid line forms the symbol, soft yet assertive, while refined serif typography and a distinctive end dot bring sophistication and simplicity.
A calm, modern color palette in soft greens and warm neutrals reinforces Mozim’s sense of comfort and distinction, creating a visual world that feels fresh, confident, and quietly luxurious. The result is a brand that makes self-expression approachable, an object of design, care, and pride.
See the full project at mozim.com.br

*This project was made in partnership with the talented team at Sweety&Co