Fresh & Real — Hecho en Mexico
The focus is on developing products that reflect the unique attributes of their creators, whether for global brands or celebrities. Trinche demonstrates this method by integrating a celebrity's persona with a hot sauce designed to excel in a $4B market, emphasizing strategic branding over mere design. Created by a Mexican-American celebrity, Trinche is an authentic hot sauce from Mexico, featuring a diablito logo that symbolizes heat and is inspired by the devil’s trident. The process began with analyzing market trends and competitive products to identify fresh opportunities, positioning Trinche as a distinctive lifestyle brand. After finalizing the strategy, a comprehensive design system was crafted, including naming, visual identity, and a social media campaign, all aligning with the celebrity's unique style. Trinche, like other celebrity projects, transcends typical branding by incorporating elements of pop culture, humor, and rebellion, highlighting personality and boldness.
